Filmfest Hamburg and nserve Environmental Services GmbH are cooperating to promote climate protection and sustainable development. The blue polar bear icon of the certified blue® – standard awarded by nserve is accompanying the Filmfest Hamburg this year in order to draw the visitors attention how to practically address climate change and resource efficiency.
„The worldwide effects of climate change are increasing and the efficient use of resources is a necessary consequence of population growth. Yet at the same time, international energy and climate policy is in crisis. That is why every individual has to move ecological action into the focus of its interests”, says Dr. Marten von Velsen-Zerweck, managing director of nserve.
The director of the Festival, Albert Wiederspiel agrees: “The Festival can and should serve as a multiplier in order to bring ecological and economic interaction into the public debate, especially since these issues are covered by our “Three Colours Green” section.”
nserve’s standard certified blue® analyzes the energy consumption of the Hamburg Film Festival. It also captures the carbon footprint caused by the visitors and the organizers of the festival. As a next step, Filmfest Hamburg and nserve develop a reduction strategy in order to achieve the long term goal of carbon neutral energy consumption. The remaining CO2 footprint is compensated by nserve investing into an ecologically sustainable climate protection project.
For Filmfest Hamburg, nserve supports a forestry conservation project in Kenya, which reduces emissions by avoiding deforestation. An alternative source of income is generated for the population by preserving the forest and thus storage of CO2, while the local communities are supported in managing their region sustainably. The project activity provides an alternative to the common practice of fire clearance, excessive livestock farming and monocultures. Amongst other initiatives, the project supports a local film festival which shows conservation films in order to sensitize the local population for the protection of forest and local wildlife.